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Digital Performance Analytics Manager

Date: 17-Jun-2021

Location: Newcastle upon Tyne, GB, NE12 8BU

Company: Greggs Plc

Vacancy Details

We a seeking a hands-on, proactive Digital Performance Analytics Manager to join us to work collaboratively with a range of stakeholders including the leads from Greggs Digital, product, customer and technology teams to ensure that we can leverage digital performance insights to reach more customers and improve the quality of our communications.

Working as part of the Greggs Performance Digital team you will be accountable for the delivery and ongoing use of a new and improved suite of digital and social media measurement, analytics processes, and reporting in order to provide visibility of Greggs key digital performance KPIs and ensure they are in line with commercial trading objectives. Using these tools you will support both the digital performance, product and commercial teams through working collaboratively to distil key insights and promote use of best practice to drive both customer and commercial success.

Working with a range of internal and external stakeholders, you’ll be the owner and hold accountability for a number of reporting suites and regular reports. You will be responsible for providing digital analytics, utilising your expertise in obtaining and analysing data from a wide variety of sources, turning this into key insight and working with the digital team to develop these insights into actionable plans, measuring their success as we grow the number of customers using our digital products and channels.

We believe in growing together – as a united team and working towards the achievement of our vision which is to be a winning brand in the food-on-the-go market. Greggs is a much loved and trusted brand with a strong traditional bakery heritage.  Our people are what makes our business successful.
 
We aim to provide our people with a great place to work, where they feel valued by listening, developing and rewarding them. Join us on our journey.

Salary

Circa £30,000 depending on experience

Work Pattern

Our working hours are usually Monday- Friday however we are open to discuss flexibility with regards to this working pattern with the successful candidate

On a day-to-day basis you will be responsible for:

  • Using your analytical and curious mind, you’ll thrive in discovering both the what and why of digital performance across marketing activities and products.
  • Implementing best practice across and our own website & App performance measurement and monitoring, including key usage measures through platforms such as Google Analytics and Firebase.
  • Leveraging a range of platforms including and not limited to Google Analytics, Adwords, Search Console alongside Excel to monitor, measure and communicate performance insights across our digital estate.
  • Producing and delivering a range of reporting material for a range of regular meetings and forums, as well as ad-hoc performance reports and updates, working with a range of internal and external agency partners as needed to deliver this.
  • Accountable for the regular performance reporting for a variety of digital commerce propositions including Gift Cards and Click + Collect, working with the digital performance and product customer teams to translate performance into actionable insights to improve results.
  • Accountable for the regular reporting for paid digital, SEO and paid and organic social performance, working closely with other teams in the customer function across CRM, social media, content/brand and insight teams on using this to inform future campaigns and ideas.
  • Ensure we are pursuing value across all relevant channels and use analytics tools to advise wider teams on tactical improvements that yield business results.

Experience Required

  • Proven experience working in a similar role in a digital performance function or team, ideally within a major retailer or consumer facing FMCG business. 
  • Proven Track record of using data to help digital and brand leads inform decisions on strategies.  
  • Comfortable balancing a number of priorities and ongoing workstreams and able to support a range of stakeholders in tandem.
  • Experience in being part of a digital performance marketing team that supports wider brand campaign strategy and planning of digital media campaigns.
  • Demonstratable hands-on experience in helping set up and configuring 3rd party tools and data sources such as Google Search Console, AdWords, App Stores to establish insights on different journey’s customers.
  • Advanced user of excel in the exploration and analysis of a number of data sets.
  • Experience in the use of and extraction of reporting from social media tools – including sentiment analysis across Organic and Paid Social Media.
  • Experience in using the native reporting functionality of Apple and Google Play Store.
  • Experience in using Facebook, Twitter and other social media channel reporting, both in first and third party tools.
  • Ability to communicate effectively with people who have differing levels of data and digital performance knowledge/skill.
  • Experience in working with a Product Owner and digital product teams in feeding in digital performance insights to support the strategy for future requirements.

Benefits

  • Our Greggs Employee discount Scheme is very generous, offering you up to 50% off our food
  • Your holiday entitlement starts with 5 weeks, in addition to bank holidays, which increases with service up to a maximum of 6 weeks after 25 years’ service. (Pro-rata for part time)
  • After 6 months service you may be eligible  for our profit share scheme
  • You will be invited to participate in our Management Bonus Scheme which is worth up to 10% of your salary, subject to the Company meeting certain performance criteria.
  • You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
  • The Management Pension Scheme is supported by a free life assurance scheme.  This is a death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

Other benefits include

  • Private Medical Insurance which is free for you and subsidised for your dependants
  • Permanent Health Insurance which is a replacement income scheme
  • Share Save and Share Incentive Schemes
  • Employee Assistance Programme
  • Healthcare Plans
  • Cycle to Work Scheme

Your Application

During the application process we’ll keep in touch every step of the way.  We know how big a decision it is for you to apply for a job.  Once you do we’ll work hard to keep you up to speed on how your application is progressing.  With your help we can make your application as quick and as smooth as possible.