CRM Coordinator

Date: 17-Jun-2021

Location: Newcastle upon Tyne, GB, NE12 8BU

Company: Greggs Plc

Vacancy Details

We are seeking an experienced Customer Relationship Management (CRM) Coordinator to support the CRM Manager in developing and implementing a new customer communications strategy. The role is to be based at Greggs House, Newcastle upon Tyne.

We are looking for an individual that can bring hands-on operational knowledge of planning and executing cross-channel campaigns to maximise results. Ideally, you will have experience in writing copy and ensuring consistent communications across email, SMS and push messaging, social and CRM ads and in-store experiences.

You will have a proactive, hands-on, ‘can do’ attitude and enjoy contributing towards building an adaptive, fun and creative environment for digital delivery.  You will be comfortable of working cross functionally and facilitating and collaborating with multiple stakeholder groups to reach consensus on the best plans.

As a lifelong learner and you’ll enjoy joining us on a continuous journey of learning and improving as we strive to become a high-performing, self-organising product team, applying adaptive planning techniques to deliver innovative solutions to business problems.  

We believe in growing together – as a united team and working towards the achievement of our vision which is to be a winning brand in the food-on-the-go market.  Greggs is a much loved and trusted brand with a strong traditional bakery heritage.  Our people are what makes our business successful.

We aim to provide our people with a great place to work, where they feel valued by listening, developing and rewarding them.

Here at Greggs, we love what we do, we have fun and we welcome everyone. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us!

We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.


Circa £30,000 depending on experience

Work Pattern

Our working hours are usually Monday- Friday however we are open to discuss flexibility with regards to this working pattern with the successful candidate

On a day to day basis you will be responsible for:

  • Working with the CRM Manager to develop, execute and optimise an effective CRM and digital marketing programme to support brand engagement across all touchpoints and channels.
  • Working with the CRM Manager to deliver an optimal, fully integrated customer experience via email, SMS, push messaging, personalisation and CRM ads, to enhance brand reputation, customer satisfaction and business KPIs including frequency of purchase, ATV and cross sales.
  • Helping to create and deliver world-class digital brand communications and programmes, working closely with our Social Media and Digital Content Creator to ensure campaigns are consistent across channels.
  • Managing the CRM Campaign Calendar and analysing and report on KPIs such as deliverability, open rate, click rate and sales.
  • Improve the success of CRM campaigns using tools including, but not limited to, A/B testing, personalisation, and dynamic content.
  • Using Adobe Creative Suite to edit images and photography to ensure content across all channels is consistent with brand guidelines.

Additional Experience Required

  • Proven experience working in a dynamic CRM team, ideally in a major retailer or consumer facing FMCG business
  • ‘Hands on’ experience in day-to-day running of email, SMS, mobile and social media-based CRM campaigns.
  • Exposure to personalisation technologies and awareness of the capabilities of the latest CRM tools on the market.
  • Professional marketing and/or digital qualification.
  • Experience in working with Customer Care channels.
  • Track record of using data to inform CRM decisions, strategies, and user journeys.
  • Able to provide examples of innovative CRM work and campaigns (i.e. previous emails) you have previously delivered.
  • Proven track record in delivering CRM campaigns in a complex, matrix business environment with changing priorities.
  • Experience with Adobe Suite is desirable but not essential.


  • Our Greggs Employee discount Scheme is very generous, offering you up to 50% off our food
  • Your holiday entitlement starts with 5 weeks, in addition to bank holidays, which increases with service up to a maximum of 6 weeks after 25 years’ service. (Pro-rata for part time)
  • After 6 months service you may be eligible  for our profit share scheme
  • You will be invited to participate in our Management Bonus Scheme which is worth up to 10% of your salary, subject to the Company meeting certain performance criteria.
  • You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
  • The Management Pension Scheme is supported by a free life assurance scheme.  This is a death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

Other benefits include

  • Private Medical Insurance which is free for you and subsidised for your dependants
  • Permanent Health Insurance which is a replacement income scheme
  • Share Save and Share Incentive Schemes
  • Employee Assistance Programme
  • Healthcare Plans
  • Cycle to Work Scheme

Your Application

During the application process we’ll keep in touch every step of the way.  We know how big a decision it is for you to apply for a job.  Once you do we’ll work hard to keep you up to speed on how your application is progressing.  With your help we can make your application as quick and as smooth as possible.